Bayside Auto Wash
Form · 2 min ago
The end-to-end platform that handles your entire merchant lifecycle — lead capture, onboarding, underwriting, risk monitoring, processing, and residual payouts — all in one place.
Sign in
By signing in, you agree to our Terms & Privacy
Stage 1 · The Pipeline
Pulse captures leads from web forms, partner referrals, and Google Ads — then walks every one through your pipeline until they're won, lost, or boarded. Built for ISO sales teams.
Sales pipeline · West region
New
Bayside Auto Wash
Form · 2 min ago
Ridgeline Outfitters
Web lead · 14 min
Contacted
Pho Saigon Express
Sarah K. · email sent
Northwind Bakery
Marcus T. · call back
Qualified
Harbor Marine Supply
MCC 5551 · $28K/mo
Application
Acme Coffee Co.
MCC 5812 · in progress
$42K/mo
Sunset Florist
MCC 5992 · docs pending
Approved
Trail & Stream Co.
Boarded · MID 482911
Capitol Diner
Live · 2 days
Auto-rotation across reps based on territory, MCC, or volume tier — never a missed lead.
Inline activity history on every card: emails, calls, doc requests, score changes.
Conversion funnel reporting at every stage — see exactly where deals stall.
Stage 2 · Onboarding
Acme's lead becomes a fully boarded merchant in a single workflow — Pulse pulls business data, runs KYC and identity checks, collects documents, and submits to multiple processors without anyone retyping anything.
8 min
Avg time-to-board
12
Auto-collected docs
Zero
Re-keyed fields
Application · Acme Coffee Co.
Auto-saving
01
Business
Legal name
Acme Coffee Co. LLC
DBA
Acme Coffee
EIN
47-2918342
MCC
5812 · Eating places
02
Owner
Name
Daniel Whitmore
Title
Owner / Operator
Ownership
100%
SSN verified
••• ·· 4421
03
Banking
Routing
121000358
Account
·······2918
Verification
Plaid · live
Statement
3 months attached
04
Documents
5 / 5 verified
Voided check
via Plaid
Driver license
via Smarty + ID.me
Articles of organization
via Documenso
KYC / OFAC screening
via Sovos
PCI self-assessment
via E-signed
Submitted to Fiserv + NMI · MID 482910
Boarded in 8 min
Stage 3 · Underwriting
Pulse's risk engine scores every application against your rules. Clean apps move forward without a human ever touching them. Edge cases land in a queue with the signals already surfaced.
Decision queue · today
Trail & Stream Co.
Rule #047 · auto
$22K
/ mo
Capitol Diner
Rule #047 · auto
$31K
/ mo
Acme Coffee Co.
Rule #047 · auto
$42K
/ mo
Northgate Liquors
High-risk MCC · queued
$58K
/ mo
Harbor Marine Supply
Rule #047 · auto
$28K
/ mo
Pinnacle Smoke Shop
CB ratio > 1.2%
$84K
/ mo
Stage 4 · Portfolio
Volume, chargeback ratios, merchant health, and revenue trends — all in real-time dashboards built for ISOs. No spreadsheets, no monthly export-and-pivot ritual.
Authorization volume · 12 months
$48.2M
October · running
Processing volume
$48.2M
+12.4%
Active merchants
1,247
+38
Avg ticket
$84.21
+$2.40
CB ratio
0.42%
−0.06pp
Live · last 5
Acme Coffee Co.
$128.40 · approved
Trail & Stream Co.
$642.90 · approved
Capitol Diner
$24.50 · approved
Harbor Marine Supply
$1,840.00 · approved
Pho Saigon Express
$48.20 · approved
Stage 5 · Residuals
Pulse pulls processor data, applies your commission hierarchy across ISOs, directors, and agents, and queues payouts on schedule — no spreadsheets, no reconciliation calls, no missed splits.
Cycle 10 · settling Nov 1
Volume
$48,231,402
Residuals
$48,231
ISO
65%$31,350
Apex Merchant Services
Director
8%$3,858
Sarah Kestler · West region
Agents
27%$13,023
12 reps · split per rule #14
Agent payouts · 12 reps
Total · $13,023
Marcus Tian
Book · $8.2M
$2,184
Devon Brooks
Book · $6.4M
$1,704
Jordan Hayes
Book · $5.9M
$1,572
Priya Mehta
Book · $5.2M
$1,386
Carlos Reyes
Book · $4.4M
$1,172
Reese Calloway
Book · $3.8M
$1,008
+6 more agents
$3,997
142 ACH transfers queued · zero adjustments needed
Settles Nov 1
Stage 6 · Risk · Always on
Velocity checks, device fingerprinting, and chargeback monitoring run continuously across every merchant. Pulse only escalates when something actually needs attention.
Portfolio risk feed · live
24-hour signal
1.2s avg detection
Active · 10:34
Velocity breach
Acme Coffee Co. · MID 482910
Case #4821 · escalated to risk team
The Engine · Workflow automation
Lead rotation, ticket routing, notification triggers, approval workflows. Every event in the system can fire a rule — and every rule can chain actions across email, Slack, processors, and the CRM itself.
Rule #047 · new restaurant lead
Triggers
Application received
web form
Payment processed
gateway
Risk signal
velocity rule
Pulse Engine
when applicationReceived
if mcc == 5812
and volume < 50_000
and riskScore ≥ 70
Actions
Assign to Sarah K.
territory route
Slack #new-leads
channel notify
Send welcome
template #04
Auto-board
Fiserv + NMI
The Vault · Compliance & Security
Document tracking, KYC and sanctions screening, PCI controls, and an immutable audit trail — built into the platform, not bolted on. When the regulator asks, you have the export ready.
Compliance vault · Acme Coffee Co.
CompliantPCI DSS · SAQ-A
self-assessment
Filed Sep 12 · valid 12 mo
SOC 2 · Type II
audit · in progress
Q1 attestation
KYC · Owner ID
Smarty + ID.me
Re-screened daily
W-9 · ACH auth
Documenso · e-signed
Aug 04
OFAC · sanctions
Sovos · auto-screen
Last hit · 0
Audit log · 2yr
immutable storage
12.4M events
Audit trail · last 90 days
Immutable
Today · 10:34
KYC re-screen
Sovos · auto
Today · 09:12
OFAC sanctions check
Sovos · auto
Yesterday
PCI SAQ-A renewal reminder
compliance bot
Sep 28
Audit export · ISO regulator
Pulse · manual
12.4M events captured · exportable to CSV / API
The Ecosystem · Integrations
Direct integrations with every major processor, gateway, and verification service. Plus webhooks, a full REST API, and 300+ Zapier connections for everything else.
Gateway
Processor
Processor
Processor
Bank verification
Identity
KYC · OFAC
E-sign
Notifications
Processor
Processor
Workflow
Plus webhooks, REST API, and 300+ Zapier connections for the long tail.
Closed release · now taking applications
Boarding in minutes. Residuals that reconcile themselves. A platform that actually understands the way your team operates.
Invite-only cohort · Hand-picked for the closed release