Embedded payments for software platforms

Add payments to your software. We run the rest.

Pulse is full-service embedded payments for vertical SaaS. Our team sells payments to your existing customers, boards and underwrites every merchant, and handles compliance and risk — and you earn a share of the revenue.

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Stage 1 · Embed payments

Drop payments into your platform.

Embed Pulse with a few API calls or a white-label checkout. We connect to every major processor and verification service behind the scenes — your product ships payments without building any of it.

NMI

Gateway

Fiserv

Processor

TSYS

Processor

First Data

Processor

plaid

Bank verification

Smarty

Identity

Sovos

KYC · OFAC

Documenso

E-sign

Slack

Notifications

Stripe

Processor

maverick

Processor

Zapier

Workflow

Plus webhooks, REST API, and 300+ Zapier connections for the long tail.

Stage 2 · We sell it for you

Our team sells payments to your customers.

You already have the customers. Pulse's in-house sales team works your base, gets each one approved for payments on your platform, and moves them from first contact to processing — you don't hire or manage a single rep.

Payments activation · Pulse sales team

New

12

Bayside Auto Wash

Form · 2 min ago

Ridgeline Outfitters

Web lead · 14 min

Contacted

8

Pho Saigon Express

Sarah K. · email sent

Northwind Bakery

Marcus T. · call back

Qualified

5

Harbor Marine Supply

MCC 5551 · $28K/mo

Application

9

Acme Coffee Co.

MCC 5812 · in progress

$42K/mo

Sunset Florist

MCC 5992 · docs pending

Approved

14

Trail & Stream Co.

Boarded · MID 482911

Capitol Diner

Live · 2 days

Pulse reps work every one of your customers — segmented by MCC, volume, and region. You never staff a payments desk.

Inline activity on every account: calls, emails, applications, and approval status — visible to your team in real time.

Conversion reporting at every stage — see exactly how much of your base is live on payments.

Stage 3 · Instant boarding

We board your customers in minutes.

Every customer you send becomes a fully boarded merchant in one workflow — Pulse pulls business data, runs KYC and identity checks, collects documents, and submits to processors. Your team and your customer barely lift a finger.

8 min

Avg time-to-board

12

Auto-collected docs

Zero

Re-keyed fields

Application · Acme Coffee Co.

Auto-saving

01

Business

Legal name

Acme Coffee Co. LLC

DBA

Acme Coffee

EIN

47-2918342

MCC

5812 · Eating places

02

Owner

Name

Daniel Whitmore

Title

Owner / Operator

Ownership

100%

SSN verified

••• ·· 4421

03

Banking

Routing

121000358

Account

·······2918

Verification

Plaid · live

Statement

3 months attached

04

Documents

5 / 5 verified

Voided check

via Plaid

Driver license

via Smarty + ID.me

Articles of organization

via Documenso

KYC / OFAC screening

via Sovos

PCI self-assessment

via E-signed

Submitted to Fiserv + NMI · MID 482910

Boarded in 8 min

Stage 4 · We own the risk

We take on the risk, not you.

Pulse underwrites every merchant and holds the processing risk — your platform takes on none of it. Our risk engine clears clean applications automatically and routes edge cases to our team with the signals already surfaced.

Decision queue · today

47decisions
41auto
6review

Trail & Stream Co.

Rule #047 · auto

$22K

/ mo

91
Approved

Capitol Diner

Rule #047 · auto

$31K

/ mo

84
Approved

Acme Coffee Co.

Rule #047 · auto

$42K

/ mo

87
Approved

Northgate Liquors

High-risk MCC · queued

$58K

/ mo

64
Review

Harbor Marine Supply

Rule #047 · auto

$28K

/ mo

79
Approved

Pinnacle Smoke Shop

CB ratio > 1.2%

$84K

/ mo

38
Declined
4 minavg decision
87%auto-approved
Configurablerule sets

Stage 5 · Compliance handled

Compliance handled, end to end.

KYC, sanctions screening, PCI controls, and an immutable audit trail run on every merchant — operated by Pulse, not your team. Adding payments never puts a compliance burden on your platform.

Compliance vault · Acme Coffee Co.

Compliant

PCI DSS · SAQ-A

self-assessment

verified

Filed Sep 12 · valid 12 mo

SOC 2 · Type II

audit · in progress

pending

Q1 attestation

KYC · Owner ID

Smarty + ID.me

verified

Re-screened daily

W-9 · ACH auth

Documenso · e-signed

verified

Aug 04

OFAC · sanctions

Sovos · auto-screen

verified

Last hit · 0

Audit log · 2yr

immutable storage

verified

12.4M events

Audit trail · last 90 days

Immutable

Today · 10:34

KYC re-screen

Sovos · auto

Today · 09:12

OFAC sanctions check

Sovos · auto

Yesterday

PCI SAQ-A renewal reminder

compliance bot

Sep 28

Audit export · card-brand review

Pulse · manual

12.4M events captured · exportable to CSV / API

Stage 6 · Risk monitoring · always on

Catch problems before they become losses.

Velocity checks, device fingerprinting, and chargeback monitoring run continuously across every merchant on your platform. Pulse's risk team handles escalations — you only hear about what matters.

Portfolio risk feed · live

1 active alert

24-hour signal

1.2s avg detection

00:0004:0008:0012:0016:0020:0024:00
17:41IP geolocationAuto-flaggedResolved
13:05Device fingerprintMatch clearedResolved
10:34Velocity breachAcme Coffee · MID 482910
09:22Chargeback signalDisputed · resolvedResolved
06:48KYC re-screenOFAC clearResolved
02:14Velocity thresholdAuto-rebalancedResolved

Active · 10:34

Velocity breach

Acme Coffee Co. · MID 482910

Window$4,200 / 8 min
Limit$2,500 / 10 min
Device matchFlagged

Case #4821 · escalated to risk team

2,847 signals processed today
0.42% avg CB ratio
24/7 coverage

Stage 7 · Your revenue share

You earn on every transaction.

Adding payments turns your platform into a revenue line. Pulse shares a cut of the net payments revenue from every merchant we activate on your product — calculated automatically, paid every month, with zero reconciliation on your end.

Revenue share · Brightline

This cycle · settling Nov 1

Volume

$18.4M

Net revenue

$131,400

Your share

$45,990

Your share

35%

$45,990

Brightline

Pulse

65%

$85,410

sales, boarding, underwriting, risk & compliance

As your base comes online

69% activated

Live today · 1,240 merchants

$45,990/mo

At full adoption · 1,800 merchants

$66,740/mo

Paid monthly by direct deposit · zero reconciliation on your end

Next payout Nov 1

Stage 8 · Your portfolio

See your whole payments book.

Volume, chargeback ratios, merchant health, and your revenue share — every customer on your platform in one real-time dashboard. No spreadsheets, no monthly export-and-pivot ritual.

Authorization volume · 12 months

YoY+166%

$48.2M

October · running

NovDecJanFebMarAprMayJunJulAugSepOct

Processing volume

$48.2M

+12.4%

Active merchants

1,247

+38

Avg ticket

$84.21

+$2.40

CB ratio

0.42%

−0.06pp

Live · last 5

Acme Coffee Co.

$128.40 · approved

10:34

Trail & Stream Co.

$642.90 · approved

10:34

Capitol Diner

$24.50 · approved

10:33

Harbor Marine Supply

$1,840.00 · approved

10:33

Pho Saigon Express

$48.20 · approved

10:32

Stage 9 · Automation

Define the rule once. Pulse runs it forever.

Boarding, risk alerts, payout events, customer notifications. Every event in the platform can fire a rule — chaining actions across email, Slack, processors, and your own product via webhooks.

Rule #047 · new restaurant lead

240 ms · last run

Triggers

Application received

web form

Payment processed

gateway

Risk signal

velocity rule

Live

Pulse Engine

when applicationReceived

if mcc == 5812

and volume < 50_000

and riskScore 70

Actions

Assign to Sarah K.

territory route

Slack #new-leads

channel notify

Send welcome

template #04

Auto-board

Fiserv + NMI

1.4M runs · month
247 rules active
Zero manual hops

Now onboarding software partners

Turn your software into a payments business.

We sell it, board it, underwrite it, and run it. You add a revenue line to your platform without adding headcount.

Built for vertical SaaS platforms ready to monetize payments.

PCI DSS compliantSOC 2 Type II99.9% uptimeMulti-processor