Brand tokens & theme
Upload a logo, favicon, and wordmark, set primary and accent colors, and pick your typography. Every surface — portal, checkout, emails — renders in your identity.
White-label
Your brand on top. Pulse underneath.
Merchants log in to your platform, onboard on your domain, and read statements with your logo. Pulse runs processing, underwriting, and risk behind the scenes — invisible to the people you serve.
https://pay.apex.com
Apex Merchant Services
Merchant portal
DashboardTransactionsStatementsSettings
Welcome back
Acme Coffee Co.
MID 482910 · MCC 5812
Volume this month
$42,180
October statementDownload
Secured checkout · Apex Merchant Services© Apex Merchant Services
One config, every surface — flip a brand to watch the portal, domain, and statements re-skin. Pulse runs underneath, invisibly.
Why white-label with Pulse
The merchant sees you. Never the platform.
Most platforms hand merchants off to a vendor-branded portal — surrendering the relationship and the trust. Pulse makes your brand the entire experience: the onboarding flow, the checkout, the statements, and every email all carry your name — while Pulse runs the processing, underwriting, and risk underneath.
What's inside
Every surface, rendered in your identity.
Custom domain + managed TLS
Serve the merchant portal from app.yourbrand.com. Pulse provisions and renews certificates automatically — your merchants never leave your domain.
Branded onboarding & checkout
The same KYC, identity, and multi-processor submit flow that boards Acme Coffee Co. to Fiserv + NMI in 8 minutes — wrapped in your colors from first field to approval.
White-label emails & notifications
Approval notices, alert emails, and payout summaries send from your brand and reply-to address — every merchant touchpoint reinforces your name, not ours.
Branded statements & reports
Residual statements, MID-level rollups, and scheduled reports export as PDF, CSV, or Excel with your logo and footer — ready to hand straight to merchants.
Your login & passkey screen
Merchants sign in to a login and passkey screen carrying your brand. The auth flow and security are Pulse — the experience is unmistakably yours.
On every surface
What your merchants actually see.
The same email, statement, and login your merchants get every day — rendered in your brand, with no trace of Pulse.
Inbox
Your brand
no-reply@yourbrand.com
You're approved to accept payments
Sent from your domain — no Pulse branding
Your brand
October statementAcme Coffee Co.
MID 482910 · MCC 5812
- Volume
- $42,180.00
- Processing fees
- −$1,184.40
- Net deposit
- $40,995.60
© Your brand · Powered behind the scenes
Sign in to Your brand
john.smith@acme.co
Sign in with passkey
Secured by your brand
Capabilities
Everything you can make yours.
Logo, favicon + wordmark upload
Primary + accent color tokens
Custom typography
Vanity domain (app.yourbrand.com)
Managed TLS certificates
Branded transactional emails
Custom reply-to + sender identity
White-label merchant portal
Branded PDF statements
Custom login + passkey screen
Themed checkout + payment pages
No Pulse marks anywhere
How it works
Live on your brand in an afternoon.
- Step 1
Upload your brand kit
Drop in your logo, set primary and accent colors, and pick your typography. A live preview re-skins every surface as you go.
- Step 2
Point your domain
Add a CNAME for app.yourbrand.com. Pulse provisions and renews TLS automatically — no certificates to manage.
- Step 3
Tune the details
Set your reply-to address, statement footer, and email sender identity so every notification matches your brand.
- Step 4
Go live
Flip it on. Merchants onboard, transact, and read statements under your name — Pulse runs everything underneath.
Aa
PortalCheckoutEmailStatementLogin
One brand config, every surface.
Set your logo, colors, and typography once. The portal, checkout, login, emails, and statements all read from the same brand config — so there's no drift between channels and no off-brand corners for a merchant to stumble into.
https://app.yourbrand.com
CNAME app → cname.pulsecrm.com
TLS certificate issued · auto-renews
Your domain, certificates managed.
Point a CNAME at Pulse and the merchant portal serves from app.yourbrand.com. TLS is provisioned and renewed automatically — your merchants stay on your domain from login to checkout, and there are no certificates for your team to babysit.
Outcomes
More trust, more retention, less work.
Own the merchant relationship
Your merchants see your brand at every step. Trust, retention, and upsell stay with you — not with the platform running underneath.
Launch without an engineering project
White-labeling is configuration, not code. Skip the months it takes to build a branded portal, onboarding flow, and statement engine from scratch.
One brand across every surface
Dashboard, checkout, emails, statements, and login all render from the same brand config — no drift between channels, no off-brand corners.
Enterprise-grade, quietly yours
Merchants get Pulse-grade processing, underwriting, and risk monitoring — they just experience it as your product.
Who it's for
Built for teams that lead with their own brand.
- Agents and ISOs who want merchants to experience their brand, not a vendor’s
- Vertical SaaS platforms embedding payments under their own product name
- ISVs that need a branded merchant portal without building one from scratch
- Merchant-services teams running multiple sub-brands from one platform
- Partners who want statements, emails, and checkout that reinforce their name
Related
The full PayFac-as-a-Service stack.
Now onboarding software partners
Turn your software into a payments business.
We sell it, board it, underwrite it, and run it. You add a revenue line to your platform without adding headcount.
Built for vertical SaaS platforms ready to monetize payments.
PCI DSS compliantSOC 2 Type II99.9% uptimeMulti-processor